Google Local Services Ads (LSAs)
Best for emergency calls — pay per qualified phone lead. Tied to Google Guarantee.
Channels · HVAC
Best Marketing Channels for HVAC Companies.
How HVAC companies should think about channel mix across cooling, heating, and shoulder seasons.
Plain-English answers
What buyers ask first.
Google Ads (search)
Best for replacement and repair search intent. Higher CPCs in peak season.
Meta Ads
Best for tune-ups, IAQ, and replacement promos.
Local SEO
Best long-term — Google Business Profile, service pages by zip, reviews.
Lead marketplaces
HomeAdvisor, Angi, Networx — fast volume, shared leads.
Pay-per-appointment
Best for predictable booked replacement estimates without retainer risk.
At a glance
- LSAs handle emergency intent well
- Meta excels at replacement promos
- Pay-per-appointment fits estimate calendars
FAQ
Quick answers
Year-round, with budget weighted to cooling and heating peaks plus shoulder-season tune-up campaigns.
Next step
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