Question 1

What is pay-per-appointment marketing?

Accepted Answer

Pay-per-appointment marketing is a model where a contractor only pays when a qualified sales appointment is booked. Instead of paying for clicks, leads, or retainers, you pay for outcomes that match criteria you approved upfront.

Question 2

What counts as a qualified appointment?

Accepted Answer

A qualified appointment is a booked call or in-person estimate with a homeowner or decision maker who matches your approved service, location, and project criteria.

Question 3

How is this different from lead generation?

Accepted Answer

Lead generation sells contact information. Most leads never book. Pay-per-appointment only counts confirmed appointments that match your rules.

Question 4

How does pay-per-appointment work for roofers?

Accepted Answer

We run targeted campaigns to homeowners in your service area, qualify them on roof condition, project type, ownership, and timing, then book the appointment into your calendar.

Question 5

How does pay-per-appointment work for remodelers?

Accepted Answer

We attract homeowners ready to remodel, qualify them on project, scope, decision-maker status, budget range, and timing, then book the consultation.

Question 6

How does pay-per-appointment work for HVAC companies?

Accepted Answer

We run year-round campaigns mixing emergency, replacement, and tune-up demand, then qualify and route appointments to your dispatch calendar.

Question 7

Do we pay for leads?

Accepted Answer

No. You pay for qualified appointments based on the agreed criteria.

Question 8

Do you work with every contractor?

Accepted Answer

No. We only work with companies that can answer quickly, show up, sell professionally, and fulfill the work.

Question 9

Who is this not for?

Accepted Answer

Companies that don't answer their phone, can't run estimates within a few days, or aren't ready to fulfill the work.

Question 10

What industries do you serve?

Accepted Answer

Roofing, remodeling, and HVAC companies in the United States.

Question 11

Do you require a long-term contract?

Accepted Answer

No long-term contract. Keep the relationship based on performance.

Question 12

Can we choose our service area?

Accepted Answer

Yes. Campaigns are built around your service area, job type, and capacity.

Question 13

What if an appointment is fake or unqualified?

Accepted Answer

If it does not match the agreed qualification rules, it does not count.

Answers, straight.

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