Defines qualification criteria upfront
You should sign off on service area, decision-maker requirement, project type, and minimum project size before any campaign launches.
Buyer's guide
How to Choose the Best Pay-Per-Appointment Agency.
A practical, vendor-neutral checklist for contractors evaluating pay-per-appointment agencies.
Plain-English answers
What buyers ask first.
Tracks booked-appointment quality
Look for reporting on show rate, qualified rate, and disputed appointments — not just volume.
Excludes fake or unqualified leads
Disputed or out-of-scope appointments must be excluded from billing automatically.
Provides source-level reporting
You should see which campaign, ad, and landing page produced each appointment.
Has a clear replacement policy
No-shows or disqualified appointments should be replaced or credited per a written policy.
Aligns pricing with quality
Per-appointment pricing should map to your trade, market, and qualification strictness.
Owns nothing they should not
Ad accounts, CRM data, and tracking should be accessible to you, not held hostage.
At a glance
- Ask for a written qualification rubric
- Ask for sample reports
- Ask for the replacement policy in writing
- Ask which trades they actually serve
FAQ
Quick answers
Most reputable agencies launch in 2 to 4 weeks after qualification rules and creative are agreed.
Next step
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