Lead generation in one sentence
You buy contact info for homeowners who clicked, called, or filled a form. Quality and intent vary widely.
Comparison · Contractors
Lead Generation vs Pay-Per-Appointment.
A direct comparison for roofing, remodeling, and HVAC contractors deciding where to spend marketing dollars.
Plain-English answers
What buyers ask first.
Pay-per-appointment in one sentence
You pay only when a qualified homeowner is booked onto your calendar with criteria you approved.
Where leads break
No-answers, wrong service area, tire-kickers, repeat tire-kickers, and 'just looking' homeowners burn sales time and never convert.
Where pay-per-appointment wins
Sales reps spend their day in front of homeowners with a real project, in your service area, with the authority to say yes.
At a glance
- Leads = contact info, intent unknown
- Appointments = booked time, criteria approved
- Leads bill per lead
- Appointments bill per qualified appointment
- Leads need internal setting team
- Appointments arrive ready for sales
FAQ
Quick answers
Lead generation delivers contact information for homeowners who showed interest. Pay-per-appointment delivers a qualified, booked time on your calendar with a homeowner who matches your approved criteria.
Next step
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