What is pay-per-appointment marketing?
A pricing model where you only pay when a qualified homeowner is booked onto your sales calendar. No retainer. No payment for clicks, impressions, or raw leads.
Pay-Per-Appointment Marketing
Pay-Per-Appointment Marketing for Home Service Contractors.
We help roofers, remodelers, and HVAC companies book qualified sales appointments through pay-per-appointment marketing — without retainers, junk leads, or long-term contracts.
Plain-English answers
What buyers ask first.
What counts as a qualified appointment?
A homeowner or decision maker, in your service area, with a real project need, on a confirmed date and time, with valid contact information — and matching the rules you approved.
How is the criteria set?
You sign off on the qualification rules before campaigns launch: service area, job types, minimum project size, and any exclusions.
What does it cost?
Pricing is per appointment and depends on market, trade, service area, and qualification strictness. There is no monthly retainer.
At a glance
- No monthly retainer
- No paying for junk leads
- No long-term contract
- You approve the qualification rules
- Built for roofing, remodeling, and HVAC
FAQ
Quick answers
Pay-per-appointment marketing is a performance-based model where a contractor pays for qualified booked appointments instead of paying for clicks, impressions, or unqualified leads.
Next step
Want More Qualified Appointments This Month?
Free 20-minute strategy call. We review your market, offer, and sales process — then tell you what we'd do.