Best for
Pay-per-appointment: contractors who want booked time with vetted homeowners. Angi: contractors building a review profile and chasing inbound directory traffic.
Comparison · Contractors
Pay-Per-Appointment vs Angi.
Where pay-per-appointment marketing wins, where Angi (formerly Angie's List) wins, and how to pick.
Plain-English answers
What buyers ask first.
Not best for
Angi is not best for high-ticket contractors who need long sales conversations. Pay-per-appointment requires capacity to run real consultations.
Typical cost
Angi: variable per-lead fees plus optional ads. Pay-per-appointment: fixed price per qualified appointment, no retainer.
Main risk
Angi: low contact rates and shared competition. Pay-per-appointment: you must show up, follow up, and close.
Best use case
Angi for review presence and inbound supplemental volume. Pay-per-appointment as the primary appointment-generation channel.
At a glance
- Angi = marketplace + directory
- Pay-per-appointment = exclusive booked appointment
- Both can run alongside each other
FAQ
Quick answers
Yes for trust signals — Angi profiles show up in branded search results. They do not replace booked appointment flow.
Related
Next step
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