Best for
Pay-per-appointment: contractors who want exclusivity and pre-booked time. HomeAdvisor: contractors who can compete fast on price against several other contractors per lead.
Comparison · Contractors
Pay-Per-Appointment vs HomeAdvisor.
How pay-per-appointment marketing compares to HomeAdvisor (Angi Leads) for contractors evaluating where to spend marketing dollars.
Plain-English answers
What buyers ask first.
Not best for
HomeAdvisor is not great for higher-ticket sales requiring a strong consult. Pay-per-appointment is not for contractors unwilling to define qualification criteria.
Typical cost
HomeAdvisor: ~$15–$100 per shared lead depending on trade and zip. Pay-per-appointment: a higher fixed price per booked, qualified appointment.
Main risk
HomeAdvisor: shared leads, low contact rates, billing disputes. Pay-per-appointment: requires you to actually run the appointments well.
Best use case
HomeAdvisor for high-volume, low-ticket inbound. Pay-per-appointment for higher-ticket roofing, remodeling, and HVAC sales where exclusivity matters.
At a glance
- HomeAdvisor leads are typically shared 3–4 ways
- Pay-per-appointment is exclusive
- HomeAdvisor bills per lead; pay-per-appointment bills per qualified appointment
FAQ
Quick answers
Most HomeAdvisor leads are shared with multiple contractors in the area.
Related
Next step
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